Remember that sepia-tinted class photo someone posted in your social media group? The flurry of comments, the almost-audible laughter, the warm fuzzy feeling, and the wistfulness that followed? You were indulging in a spot of nostalgia – that bittersweet feeling of pleasure mixed with sadness as you think of happy times in the past.
Nostalgia, literally meaning ‘ache for home’, was described in the 17th century and was considered an illness - a form of melancholy. While it’s true that we tend to indulge in nostalgia when we are unhappy, lonely or anxious; and during times of change and uncertainty; we also know that this yearning for the past is a universal human experience. Across cultures, we experience and indulge in nostalgia, and researchers now understand that it can serve many useful purposes.
- It helps us overcome negative emotions.
- The positive emotions evoked by our nostalgic memories help us overcome feelings of sadness or anxiety we may be experiencing currently.
- It helps us connect to our past and unifies our sense of identity.
- We see our own journey through life - as we were, as we changed and adapted to circumstances, right through to who we are today.
- It connects us to others and strengthens social bonds. Even when we are alone, our memories include and involve others, making us feel connected to them. This helps to dispel loneliness, especially in these difficult pandemic times.
- Nostalgia is a good coping mechanism. The knowledge that we have overcome difficult situations in the past helps us cope with current situations; and gives us the perspective that the present, like the past, is temporary.
- Nostalgia encourages feelings of empathy with others, even when they may not concern our own personal memories. It may serve to build bonds across generations and connect us our roots.
‘Monetizing’ nostalgia
You can’t have a better tomorrow if you are thinking about yesterday all the time(Charles Kettering)
References
- Krystine Batcho. Speaking of Psychology: Does nostalgia have a psychological purpose? (apa.org)
- Lottie Miles. The Psychology of Nostalgia: Why Do We Feel a Longing for the Past? - Learning Mind (learning-mind.com)